The project started with a thourough user research to identify needs to satisfy through the design of a digital service based on the sharing economy model.

The research developed in two different areas: on one side, the potential users, with the aim to understand their shopping habits and the possible pain points that a digital service could alleviate; on the other the small companies that operated in the agricultural field, in order to understand if and how a digital service could impact their business.

The result is an app for smartphones that allows people in Italy to adopt the farmers's plants and products, while remaining updated, from the sowing to the crop until the product is shipped. All of this is done in a community of people sharing the same plants, where it's possible to ask for advice, or just to make friends.


Valeria Aufiero
Andrea Benedetti
Simone Costagliola